Botanical intelligence for skin in times of change.
A studio for intentional care, restraint, and conscious creation.
PURE AVVA was created for skin that no longer responds to excess.
Rooted in Mediterranean botanical wisdom and refined through modern formulation, all products are designed to respect the skin’s natural balance — especially when it is most vulnerable.
Fewer ingredients, chosen with intention.
Nothing unnecessary. Nothing aggressive.
Non-toxic. Hormone-safe.
Natural Antioxidant-powered.
Designed to respect the skin.
Mediterranean botanicals.
Modern clarity.
The hero ingredients — including prickly pear and other time-proven botanicals — are selected for their natural affinity with the skin.
These plants evolved under intense sun, wind, and dryness.
Their resilience is no coincidence.
This botanical intelligence translate into modern skincare for urban life.
Created for all skin — especially when it changes.
PURE AVVA is suitable for sensitive, reactive, or compromised skin, and for anyone seeking a calmer, more intentional skincare ritual.
Ideal for skin affected by:
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environmental stress
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sensitivity or imbalance
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lifestyle and life-stage changes
No trends. No over-promising. Just thoughtful care.
PURE AVVA
Skincare reduced to what truly matters.
Explore the collection
Essential formulations for face and body.
Elevate your skincare ritual
Become a Member of PURE AVVA
Not a subscription.
No cost.
Just priority access to our seasonal releases, private studio benefits, and exclusive compositions created for our community.
JOIN FOR SPRING 2026 REALESE
Because what we create is intentional,
and shared first with those who move with us.
Customer Experiences
״I’ve been using Pureavva Super Skin Serum, and it has been a game-changer for my sensitive skin! It helped me completely get rid of redness, which has always been a struggle for me. On top of that, it keeps my skin perfectly moisturized without feeling heavy or greasy. My skin looks healthier and feels so much smoother. Highly recommend this serum to anyone looking for effective care for sensitive skin!״
Eliza
״What I would expect from serum: deep hydration - this is my TOP priority. By the look of the ingredients it is loaded with vitamins from the natural oils. I always check the list of ingredients and this one is one of a kind! I am very satisfied and I recommend it to everyone״
Doris
״I've struggled with dry, sensitive skin for years, and finding a cream that actually works has been a challenge. This cream has been a game-changer—it keeps my skin hydrated all day without feeling greasy. Even after shaving, I get no irritation when I apply it, which has never happened with other creams. Highly recommend it for anyone with sensitive skin!״
Chris